Technical Shopify Partner
Shopify architecture that scales with your business.
We don't build themes. We build systems — with Metaobjects, custom logic, and a clean data foundation built to last.
Shopify Partner · Simple, Fast, Transparent
Founded by Claudio Gerlich · Coesfeld & MálagaWhy smplx.?
Most Shopify stores are built like patchwork.
A theme here, an app there, custom code from two years ago — and nobody knows how it all fits together anymore. When you want to scale, that becomes a real problem.
smplx. builds differently. We start with structure — Metaobjects, clear data hierarchies, custom logic that's documented and maintainable. The result is a store that doesn't just work today but scales in two years.
Simple. Fast. Transparent. These aren't buzzwords — they're how we work every day.
“When your store grows but your code doesn't — you have an architecture problem.”
That's exactly what we solve. Every time.
Case Study
From zero to scalable system.
For J.Clay we built a completely new Shopify setup — with Metaobjects, structured data, and a workflow that empowers the team to work independently. The result: a store that's fast, scales, and delivers no surprises.
Technical Architecture & Shopify Development
What we build
Three paths to your smplx. store.
Every project is different — but the standard is always the same: clean architecture, transparent pricing, and a store that works.
smplx. Architecture+
Scalable architecture for real growth.
- Metaobjects & Custom Logic
- Structured data foundation
- Shopify Plus-ready
from 10k €
8–12 weeks
Request Architecture+smplx. Foundation
Your stable Shopify foundation.
- Clean theme setup
- Documentation
- Ready to hand over
from 6k €
4–6 weeks
Request Foundationsmplx. Scale
Your ongoing technical partner.
- Monthly development
- Maintenance & optimization
- Fast response
1.5k–3k € / month
Request ScaleAbout me
Claudio Gerlich
Founder & Developer
I've been building digital products for over 8 years — the last few years focused on Shopify architecture. smplx. isn't an agency with 50 people, it's a technical partner focused on what matters: clean systems that work.
Coesfeld, NRW · Málaga, ES
Also for self-builders
smplx. Sections — agency quality, directly into your store.
Conversion-optimized Shopify Sections, developed from real client projects. Buy once, use forever. No subscription, no overhead — just plug in and go.
How we work
No guesswork. No overdelivering. Just what was agreed.
01 — Discovery
We understand your business, goals, and current setup before writing a single line of code.
02 — Architecture
We define structure, data hierarchies, and technical requirements. You get a clear plan before execution begins.
03 — Build
Execution according to agreed scope — transparent via Slack, no surprises, clear milestones.
04 — Handover
Full documentation, go-live, and you know exactly how your store works.
100%
Simple. Fast. Transparent.
✓
Shopify Partner
Fix
Fixed prices, no surprises
“
Umsetzung ist immer auf hohem Niveau und wir schätzen die Bereicherung durch Ideen und neue Denkansätze.
Moritz Otten
CEO, J.Clay Socks
Selected Work
What we've built.
Long-term partnership · DTC e-commerce · since 2020
Five years of technical partnership. More than 100% growth.
+107%
Revenue growth over the course of the partnership
5+
Years of technical development partnership
Shopify relaunch · theme engineering · agency collaboration
Technical implementation for an international brand. As a team.
Shopify store launch · B2B product · DE/EN
From zero to market-ready. Complete store build for a patented product.
Ready for a Shopify store that actually works?
Get in touch. No sales pressure, no pitch deck — just an honest conversation about your project.
Or email us at hallo@smplx.media