smplx. Knowledge
Knowledge that makes Shopify stores better.
Guide hubs, blog articles, and glossary — all in one place.
Guide Hubs
The foundations of your successful Shopify store
Architecture is not optional. We explain how professional planning from day one enables your scaling and saves costs.
Ranking success starts with a technical foundation
SEO is not just writing keywords. We show how Shopify stores achieve sustainable Google rankings – from setup to scaling.
Transparent budgeting for your Shopify store
We talk openly about costs. About the platform, development, apps, and what a real business costs.
Blog Articles
How Much Does a Shopify Store Cost? Prices, Packages & Hidden Costs [2026]
Honest Shopify costs from a technical partner: License from 36 EUR/month, development from 6k EUR, ongoing support from 1.5k EUR/month. No hidden costs.
AI Search Optimization: How to Get Found by ChatGPT, Claude & Co. [2026]
Search is changing. ChatGPT, Claude and other AI models don't index like Google. We show you how to optimize your Shopify store for AI search.
Shopify API Strategies: Using REST, GraphQL and Webhooks the Right Way [2026]
Shopify offers REST, GraphQL and Webhooks. We show you when to use which API, how to handle rate limits, and how to build robust integrations.
Shopify App Costs: What You Really Pay Per Month [2026]
Transparent analysis of Shopify app costs: which apps cost how much, hidden fees, and when custom code is better than apps.
Optimize Shopify Collection Pages for SEO [2026]
Collection pages are SEO gold. Unique descriptions, sub-collections, and pagination done right.
Content Hub for Shopify: Blog, Guides, and Content Marketing
Learn how to build a professional content hub for your Shopify store. With hub-and-spoke model, pillar articles, cluster content, and glossaries -- this is how content marketing for e-commerce really works.
Custom App vs. Theme Code: When Is Each Worth It in Shopify? [2026]
Should your Shopify feature live in the theme or in a custom app? We analyze performance, maintenance, costs, and show you the right architecture decision.
Data Modeling in Shopify: Metafields, Metaobjects, and Custom Data [2026]
Using Shopify's data model correctly. We show you metafields, metaobjects, relationships, and how to model custom data cleanly.
Shopify Development Costs: Realistic Budgeting [2026]
What does Shopify development really cost? Complete cost guide for DIY, freelancers, agencies, and technical partners with real 2026 price ranges.
Hidden Costs in E-Commerce: What Nobody Mentions [2026]
Complete analysis of hidden e-commerce costs that go beyond the Shopify plan: from theme updates to technical debt.
Keyword Research for Shopify: How to Find the Right Search Terms [2026]
Practical guide for effective keyword research in e-commerce. Search intent, tools, and Shopify-specific strategies.
Link Building for E-Commerce: Strategies That Actually Work
Learn proven link building strategies specifically for online stores. From digital PR to partnerships to resource pages -- how smplx. case studies generate natural backlinks and dominate your e-commerce ranking.
Marketing Budget for Shopify Stores: Where to Invest? [2026]
How to allocate your marketing budget wisely? SEO vs. Paid Ads vs. Email. Strategies for every business phase with real ROI numbers.
On-Page SEO for Shopify Product Pages: The Complete Guide [2026]
Technical optimization of product pages: meta tags, descriptions, alt texts, and Schema Markup for maximum visibility.
Performance Architecture for Shopify: Building Fast Stores [2026]
Performance determines conversion. We show you the architecture decisions that enable fast Shopify stores -- with real benchmarks.
Core Web Vitals for Shopify: Performance as a Ranking Factor
LCP, INP, and CLS: Understand Core Web Vitals and optimize your Shopify performance. With practical tips on image optimization, lazy loading, and app management – for better rankings and higher conversions.
Shopify Architecture: Why Most Stores Have a Problem After 18 Months
We show why Shopify stores often hit their limits after a year and a half -- and how to build your store architecture for the future. With real case studies and a checklist.
Headless Shopify: Hydrogen vs. Remix vs. Next.js Compared [2026]
Comparison of the leading headless frameworks for Shopify. We analyze Hydrogen, Remix, and Next.js with Storefront API and help you choose the right architecture.
Shopify Metaobjects Explained: When, Why, and How [2026]
Metaobjects are the evolution of Metafields. We show you how to build complex data structures in Shopify — with real code examples from 5+ years of hands-on experience.
Shopify Plans Compared: Basic vs. Shopify vs. Advanced vs. Plus [2026]
Complete cost comparison of all Shopify plans 2026: prices, features, transaction fees, and which plan fits which business.
Shopify SEO: The Ultimate Guide for E-Commerce [2026]
Everything about Shopify SEO — from on-page and technical SEO to content strategy and backlinks. With code examples, checklists, and insights from 5+ years of Shopify development.
Technical SEO for Shopify: The Setup That Ranks
Learn how to optimize your Shopify technology for search engines. From meta tags to sitemaps, URL structure, and mobile responsiveness — the complete technical SEO foundation for top rankings.
Shopify Scaling: What Does Growth Cost? [2026]
Cost calculation for e-commerce growth: from 1k € to 100k € monthly and beyond. Realistic scaling budget for every phase.
Schema Markup for Shopify: Implementing Structured Data Correctly
Implement schema markup in your Shopify store and leverage Google Rich Results. Complete guide with Liquid code, JSON-LD examples, and common mistakes — for higher click-through rates and visibility.
Technical SEO Audit for Shopify: What Really Matters [Checklist 2026]
Practical guide to technical SEO for Shopify stores. With checklist, audit workflow, and real case studies from 5+ years of Shopify development.
Avoiding Technical Debt in Shopify: Architecture Principles [2026]
Technical debt builds up fast in Shopify. We show you how it accumulates, how to avoid it, and how to pay down existing debt.
Testing and QA for Shopify Projects: Checklist [2026]
QA for e-commerce is critical. We show you testing strategies, tools, pre-launch checklists, and how to monitor after launch.
Third-Party Integrations in Shopify: ERP, CRM and More [2026]
Connect Shopify with ERP, CRM, shipping, and payment providers. We show you integration patterns, GDPR compliance, and robust architectures.
Glossary — All Terms from A to Z
Technical terms around Shopify, e-commerce, SEO, and technical architecture — explained clearly and concisely.
Browse glossary →