smplx.

Shopify development, architecture and SEO — no agency fluff.

Clear packages. Transparent pricing. Everything your store needs to scale — nothing it doesn't.

Your Shopify store on solid ground.

Foundation is our entry-level package — for new brands, relaunches, and clean migrations. No bloated scope, no agency overhead. You get a technically solid Shopify store that works and can be built upon.

What's included

  • Theme setup & technical base configuration
  • Metaobjects foundation for products & collections
  • Navigation structure & internal linking
  • Basic pagespeed & Core Web Vitals optimisation
  • Checkout configuration & payment provider integration
  • Basic on-page SEO (meta tags, alt texts, H1 structure)
  • 1x revision after handover
  • Handover with documentation

What's not included

  • Custom app development
  • Content production (copy, images, product photos)
  • Ongoing SEO management
  • Design concept (we implement existing design)

smplx. Foundation

from 6k € net

Request Foundation →

Not sure if Foundation is the right fit? We'll help you figure it out — no commitment, no cost.

Architecture that grows with your business.

Architecture+ is for brands that need more than a well-configured theme. We build the technical foundation: clean Metaobject structures, custom logic that's documented and maintainable, and a data foundation that still works in two years. This is the package that won't need a refactor in 18 months.

What's included

  • Everything in smplx. Foundation
  • Technical discovery phase (requirements, architecture concept, scope definition)
  • Custom Metaobject structure (products, variants, collections, content)
  • Custom storefront logic (Liquid, JavaScript, Shopify Functions as needed)
  • Advanced pagespeed optimisation (LCP, CLS, INP fine-tuning)
  • International base structure (Markets setup, hreflang, multilingual)
  • Schema.org & structured data for rich results
  • Technical documentation (architecture, custom logic, handover protocol)
  • 2x revision rounds after handover

What's not included

  • Custom app development (own Shopify app in the App Store)
  • Content production
  • Ongoing SEO management
  • Headless implementation (separate quote on request)
Recommended

smplx. Architecture+

from 10k € net

Request Architecture+ →

Your technical partner — month after month.

Scale isn't a classic support retainer. It's an ongoing technical partnership for brands that want to continuously develop their store — without drafting a new project proposal every time. Fixed monthly budget, clear focus, direct communication.

Scale S

1.5k €/month

Scale M

2k €/month

Scale L

3k €/month

What's included

  • Ongoing technical development (new sections, logic updates, integrations)
  • Performance monitoring & optimisations
  • Prioritised ticket system with defined response times
  • Monthly strategy call (30 min.)
  • Shopify updates & compatibility checks
  • Transparent time tracking & monthly reporting

Additional effort beyond the quota: €100 net/hr.

Request Scale →

SEO that works — not SEO that sounds good.

Most SEO agencies deliver reports. We build technical foundations, optimise structures, and produce content — all within Shopify. No agency overhead, no empty promises. Clear roadmap, monthly reporting, measurable results.

SEO Essentials

  • Google Search Console & Google Analytics setup
  • Technical analysis (indexing, Core Web Vitals, Lighthouse)
  • Technical error fixes (404, canonicals, H1, alt texts, meta data)
  • Keyword strategy incl. research & prioritisation
  • On-page optimisation: meta titles, descriptions, H1 structure, internal linking
  • Content consulting for collections, products, blog
  • Monthly reporting (rankings, traffic, action recommendations)
Our SEO work is built around Shopify — we know the platform inside out. If you're on a different system (WooCommerce, Webflow, TYPO3), we can discuss taking that on too.

Minimum term: 3 months (then monthly, no auto-renewal)

Payment monthly in advance

After term: flexible follow-up support approx. €500/month, pausable

Additional services outside scope: €100 net/hr

smplx. SEO

Essentials

from 1.35k €/month

Growth

from 1.8k €/month

Request SEO package →

Not sure where to start?

No problem. Tell us about your store — we'll help you figure out which package (or combination) makes the most sense. Free, no commitment, straightforward.

Request a conversation →