Store Setup
Your new Shopify store – technically solid from day 1
Foundation is the starting point for brands that need a robust, modern e-commerce store. We build your Shopify with a current OS 2.0 theme, full commerce setup and performance optimizations – ready to launch.
from €6,000
Project price
- Complete Shopify store setup
- OS 2.0 theme (modern, performant, maintainable)
- Commerce configuration (products, collections, categories)
- Payment gateway setup (Stripe, PayPal, and more)
- Shipping & tax configuration
- SEO fundamentals (meta tags, structured data)
- Basic customization (branding, layouts)
- Performance optimization (Core Web Vitals)
- GDPR compliance
- Launch support (go-live assistance)
Ideal for
Foundation is for brands launching a new store that need a solid technical foundation. You have a clear product model, typical e-commerce requirements, and want to go live quickly – without compromising on code quality. Foundation works for B2C brands (fashion, beauty, food, etc.) as well as specialized niches. Also perfect if you're migrating from an old platform and deserve a fresh start.
- —New brands without existing e-commerce
- —Established brands looking to launch online
- —Migrations from legacy shop platforms
- —Brands with standard e-commerce requirements
What you get
OS 2.0 Theme – modern & performant
We build your theme on Shopify OS 2.0 – the modern architecture with JavaScript, improved performance, and better developer tools. OS 2.0 means: faster, future-proof maintainability, and compatibility with all new Shopify features. The theme is responsive, fully tested, and optimized for Core Web Vitals.
Product catalog & navigation
Your complete product catalog is structured and SEO-optimized. We set up collections, create sensible filters, categories, and internal linking. Search and navigation are performant and help customers find what they're looking for. Everything is optimized for mobile.
Payment & shipping setup
Full configuration of your payment gateways (Stripe, PayPal, Klarna, etc.), shipping profiles with realistic costs, and tax setup (automatically correct for your country/region). This isn't just 'switching it on' – it's properly configured so no customer errors occur.
Email flows & automation
We set up transactional emails (order confirmation, shipping notification) and automated marketing flows (cart abandonment if desired). All emails are aligned with your brand and mobile-optimized. This is essential for customer satisfaction.
Performance & Core Web Vitals
Foundation already includes performance optimizations: image lazy-loading, CSS minification, code-splitting, Liquid optimization. Your store launches with a typical Lighthouse score of 80–90, not 30–40. This means: better Google ranking, faster load times, higher conversion rate.
SEO foundation
Basic SEO is already built in: meta descriptions, structured data (Schema.org), Open Graph tags, XML sitemaps, robots.txt configuration. This isn't full SEO service, but the foundation is solid. For deeper SEO, you can add our SEO package later.
GDPR & security
Your store is configured to be GDPR-compliant: cookie banner, privacy policy, proper data processing, GDPR-correct checkout flows. Shopify handles infrastructure security – we handle application security and compliance.
Launch & go-live support
In the final week before launch, we guide you intensively: last bug fixes, load testing, monitoring setup, backup strategy. On launch day, we're there and watching everything. In the first week after launch, we have heightened support attention to respond quickly to any issues.
Our process
- 01
Kickoff & requirements
We set up an intensive kickoff meeting with you. We understand your business model, your audience, your competition, and your technical requirements. The result: a detailed requirements document and a project plan with a clear timeline and budget.
- 02
Theme & design system
Based on your brand guidelines, we develop the OS 2.0 theme. This includes: responsive design for all devices, component system (for easy future extensions), theme settings (so you can easily change colors and fonts later). At the end of this phase, you'll have a design review with us.
- 03
Shopify configuration & content
We set up your Shopify backend: product data model, collections, metafields for special data, automation. In parallel, you (or we with you) work on content – product photos, descriptions, etc. This is the biggest time investment, but crucial for a live store that actually converts.
- 04
Integration & testing
We integrate everything together: payment gateways, shipping providers, email systems, analytics. Then extensive testing: checkout flow, mobile usability, payment tests, search functionality, email delivery. Everything must run flawlessly before launch.
- 05
Launch & monitoring
Final step: domain setup, SSL certificate, DNS configuration, Shopify store launch. In the first days after launch, we actively monitor: error logs, performance metrics, user feedback. If problems arise, we intervene immediately. After 2 weeks, your new store is stabilized and we give you a handover document.