Ongoing Partnership

Shopify development without an end date

Scale is your ongoing technical partnership with smplx. We continuously develop new features, optimize performance, support campaigns, and keep your store future-proof. You have a dedicated technical team – without the fixed costs of an employee.

from €1,500/month

Monthly, minimum 6 months

Continuous feature development
Prioritized bug fixes & support
Performance monitoring & optimization
Regular security updates
Shopify update management
Campaign support (launch assistance, A/B testing)
Technical consulting & architecture decisions
Weekly sync meetings
Backlog management & roadmap planning
24h response time for critical issues

Ideal for

Scale is for established stores whose requirements change monthly. You have a running backlog of features, optimizations, and new ideas – and need someone to implement them continuously. Scale works for fast-growing brands, seasonal optimizations, regular A/B tests, and brands that use their store as a competitive advantage. Also perfect for teams without an internal technical lead – we are your technical voice.

—Established stores with a continuous backlog
—Brands with rapid growth
—Marketing-focused teams without a technical lead
—Stores with regular campaign updates
—Long-term growth mindset

What you get

Dedicated development team

You don't have a 'support queue' – you have your own team working on your store. These aren't freelancers – these are smplx. developers who know your store as well as you do. They know your business model, your customer base, your challenges. That's continuity and ownership.

Feature development (prioritized)

Your backlog: new product filters, newsletter integration, loyalty program, custom reports – we build it continuously. You define priorities each week, we deliver based on your priorities. Complex features are broken into phases so you see value faster. Everything is versioned, tested, and documented.

Performance & optimization

Continuous performance monitoring: Lighthouse score, Core Web Vitals, server response times. When metrics degrade (e.g., during high campaign traffic), we step in. We optimize proactively: new caching strategies, image optimization, database queries, code-splitting. This isn't 'waiting until it breaks' – it's continuous improvement.

Security & compliance

We manage Shopify updates (regular new versions, new features, security patches). We review new apps before you install them (to avoid destroying your performance), and we keep you compliant (GDPR, PCI, etc.). That's peace of mind – security is our thing, not yours.

Campaign support

Big campaign next week? Inventory sale planned? We help: load testing beforehand (can the store handle the traffic?), A/B test setup, email flow changes, analytics tracking adjustments. When the campaign is live, we have heightened attention – we monitor and intervene if needed.

Technical consulting & roadmap

Need to make technical decisions? Integrate a new customer support platform? Launch a subscription model? We are your technical voice – we evaluate options, warn about pitfalls, and then build it out. This is long-term architecture planning, not just writing code.

Weekly syncs & reporting

Every week: 30–60 min sync with you – what was done this week, what starts next week, blockers? Monthly: detailed report with metrics, performance, recommendations. You have full transparency – no black box development.

Backlog management & prioritization

Scale also includes helping you manage your backlog. You often have great feature ideas – but not all can be done at once. We help prioritize based on impact, effort, and timing. This isn't 'do everything' – it's 'do the right thing at the right time.'

Our process

01
Onboarding & current-state assessment
When you start Scale, we do a comprehensive onboarding: your store is audited, all documentation is reviewed, we talk to your team. We create an initial assessment report: performance baseline, technical debt, improvement opportunities. That becomes our starting point.
02
Backlog prioritization & roadmap
Together with you, we create a prioritized backlog: short-term (next 2–3 weeks), medium-term (next 3 months), long-term (next 6–12 months). This isn't set in stone – it changes based on your needs. But it provides clarity and planning.
03
Sprint cycles & continuous development
We work in 2-week sprints (or whatever suits you). Each sprint: planning (what do we build?), daily standups (optional for you, internal for us), review (what's done?). After the sprint: we deploy your code to staging, you test, then we deploy to production. Continuous delivery, not waterfall.
04
Performance monitoring & proactive optimization
We set up monitoring for you: Google Analytics 4, Shopify metrics, Core Web Vitals, custom events for your business model. When something degrades (e.g., bounce rate rises, or Lighthouse score drops), we investigate automatically and propose fixes. This isn't after you notice – it's proactive.
05
Regular reviews & optimization recommendations
Every month: a detailed review meeting with you. We look at metrics, discuss what's working and what's not, and give recommendations: 'your checkout abandonment rate is 75% – we can push that down to 60% with XYZ.' Scale isn't just 'building features' – it's continuous optimization of your entire store.

Frequently asked questions

What's the difference between Scale and Foundation/Architecture+?+

Foundation and Architecture+ are project-based – there's a start and (theoretically) an end. Scale is an ongoing partnership without an end date. You pay monthly, we work continuously on your store. Scale is perfect if you're established and want to grow continuously.

How many development hours do I get for €1,500?+

That depends on the project mix. Typically it's 40–60 hours/month for feature development + optimization + support. Some months more optimization (fewer lines of code), some months complex features (fewer hours for more code). The key: you pay for results and partnership, not for hours. If something gets done faster, that's great for you.

What if I need less development one month?+

That's fine – Scale isn't 'we always go full throttle.' Some months you need more, some less. In quiet months, we can do optimizations, reduce tech debt, or write docs. But the monthly rate stays the same – that's the security for you (we're always there) and for us (stable revenue).

Can I exit Scale if I'm not satisfied?+

Yes, with 60 days' notice. That's fair notice for both sides – we know in advance and can replan, you have time to find alternatives. But honestly: when Scale works properly, you won't want to leave – we become part of your team and understand your business better than external teams.

Can I combine Scale with Foundation/Architecture+?+

Yes! Example: you book Foundation for a new product catalog (separate project), then you start Scale for continuous optimization. Or: you have an existing Foundation project and then book Scale for expansion. This is common – Foundation/Architecture+ is for a project, Scale is for long-term growth.

See how we scaled this in our helpyourself Case Study →

Ready for a technical partnership?

Let's discuss how Scale works for your store.

Schedule a Scale conversation