smplx. Shopify-Agentur

Technical Audit

Your Shopify store, under the microscope

50+ checks across 5 categories — from theme architecture to Core Web Vitals to app bloat. In 3-5 business days, you get a structured report with concrete recommendations and priorities. No guessing, just data.

from €990

One-time

  • 50+ checks across 5 audit categories
  • PDF report with red/yellow/green ratings
  • Concrete action items with priorities
  • Estimated effort per fix
  • 30min video call to discuss results
  • Lighthouse report (desktop + mobile)
  • Schema.org validation
  • App inventory with cost analysis

Ideal for

The Technical Audit is for any Shopify store that's been live for 6+ months and wants to know where it stands. Especially valuable: after switching agencies (what did the previous team leave behind?), before a relaunch (what needs to be migrated?), or when your store slows down and nobody knows why. The audit is also the ideal starting point if you're considering working with smplx. — you get an honest report, whether we're the right fit or not.

  • —Stores older than 6 months with performance issues
  • —After switching agencies: What was built and how?
  • —Before a relaunch: What needs migration or improvement?
  • —Stores with 10+ apps and rising costs
  • —Starting a relationship with smplx.

What you get

Theme architecture analysis

We examine your theme's structure: section organization, template count, snippet reuse, code documentation, JavaScript quality. Is your theme properly using OS 2.0 features? Is there business logic in the theme that doesn't belong there? How maintainable is the code for future developers? You get a clear assessment and concrete improvement suggestions.

Core Web Vitals & performance

LCP, INP, CLS — the three metrics Google uses as ranking factors. We don't just measure the values, we analyze the root causes: Which third-party scripts are blocking? Which images aren't optimized? Are there layout shifts from missing dimensions? You get a Lighthouse report plus our interpretation — what the numbers really mean and what will have the most impact.

SEO & indexation

Title tags, meta descriptions, canonical URLs, Schema.org markup, robots.txt, sitemap, internal linking, heading structure, Open Graph tags. We manually review 10-20 pages of your store and assess the technical SEO foundation. Key focus: Is there duplicate content? Are all important pages indexable? Do redirects work properly?

App ecosystem analysis

How many apps do you have installed? What do they cost combined? Which ones are actually used? Are there apps that do the same thing? Which apps could be replaced by custom code — cheaper and more performant? We create a complete app inventory with cost analysis and consolidation recommendations.

Data model & scalability

Is your product data cleanly structured? Are you using metaobjects or still JSON strings in metafields? Is your tag system consistent? What does your collection architecture look like — manually curated or automated? We assess whether your data model scales for the next 2-3 years or if restructuring is needed.

30min video walkthrough

Reading the report alone isn't enough — we walk through the results together. What's critical? What are quick wins? Where does investment pay off most? In 30 minutes, you get a clear roadmap. And you can ask questions the report doesn't answer.

Our process

  1. 01

    Store access & kickoff

    You give us collaborator access to your Shopify admin. We briefly discuss your key questions and pain points — so we know where to look most carefully.

  2. 02

    Automated analysis (Day 1-2)

    Lighthouse audit, Schema.org validation, sitemap check, theme code scan, app inventory. This is the data foundation for the manual review.

  3. 03

    Manual review (Day 2-3)

    We go through the code, examine the architecture, evaluate the data model, analyze the app landscape. No tool can do this — it requires experience.

  4. 04

    Report & recommendations (Day 3-4)

    Rating per category, prioritized action items, effort estimates. Everything as a PDF report — clear, structured, actionable.

  5. 05

    Discussion (Day 5)

    30min video call: walk through results, clarify questions, discuss next steps.

Frequently asked questions

What do you need from me for the audit?+
A Shopify collaborator access (no owner access needed). We set it up together in 5 minutes. We don't need code access, passwords, or sensitive data. Collaborator access gives us read-only on theme, apps, and settings.
How is this different from a free SEO check?+
Free SEO checks (Seobility, Ahrefs, etc.) only test surface-level metrics from outside. Our audit goes into the code: theme architecture, data model, app conflicts, JavaScript quality. No tool can do this — it requires a Shopify expert who understands how stores should be built and where the typical problems lie.
What happens after the audit?+
You get a report with concrete recommendations and effort estimates. Whether you implement them with us or another developer is up to you. The audit is not a sales pitch — it's an honest report. If we're a good fit, great. If not, you still have a valuable report.
I'm planning a relaunch. Does an audit beforehand make sense?+
Absolutely — it's one of the best times. The audit shows you: What needs to be migrated? Which SEO elements are critical? Where are the legacy issues? This prevents you from carrying old problems into the new store. Especially important: URL structure and redirect planning based on the audit.
Can we combine the audit with a larger project?+
Yes — the audit is often the first step. If you then book an Architecture+ or Foundation project, we credit the audit cost toward the project. So you don't pay twice. The audit becomes the discovery document for the project.
Why most stores have an architecture problem after 18 months →Shopify SEO Guide 2026 — everything you need to know →Shopify migration without ranking loss — our complete guide →

Know where you stand — in 5 days

No guessing, just a structured report. Start now.

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