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Search Optimization

Shopify SEO – done right, technically

Our SEO service specializes in Shopify technical SEO: Core Web Vitals optimization, structured data, on-page SEO, monitoring, and reporting. We make your store visible to Google and fast for users.

from €1,350/month

Monthly

  • Technical SEO audit & baseline optimization
  • Core Web Vitals optimization
  • Schema.org structured data implementation
  • On-page SEO optimization
  • Meta tag & Open Graph management
  • Internal linking strategy
  • Sitemap & robots.txt optimization
  • Crawlability & indexability monitoring
  • SEO performance reporting
  • Recommendations & roadmap

Ideal for

SEO is for stores that need organic search traffic. You have great products, but Google can't find you? Or your competitors rank higher? The SEO service helps. It's perfect for established stores (not for startups that haven't been live for 3 months yet – wait until you have historical data). SEO works best when your product quality is strong and your content strategy is right – then we make you technically visible.

  • —Stores with great products but weak search rankings
  • —B2B stores that need organic traffic
  • —Niche brands with specialized keywords
  • —Stores launching with Foundation/Architecture+

What you get

Comprehensive technical SEO audit

We scan your store: crawlability (can Google bots index everything?), duplicate content, broken links, SSL certificate issues, site structure. We also check URL structure, pagination handling, parameter management. Result: a detailed audit report with all issues, priority levels, and a solution plan. This is the foundation for everything else.

Core Web Vitals & performance optimization

Core Web Vitals are a Google ranking factor – and most Shopify stores have poor vitals. We optimize: Largest Contentful Paint (LCP) through image lazy-loading and code-splitting, Interaction to Next Paint (INP) through JavaScript minimization, Cumulative Layout Shift (CLS) through CSS stability. Result: Lighthouse score from a typical 40 to 80+.

Schema.org structured data

We implement Schema.org markup – this helps Google understand your content. For e-commerce, the most important are: Product schema (with prices, reviews, availability), Organization schema, BreadcrumbList (for navigation). Rich snippets in search results perform better – more clicks with better conversion rate.

On-page SEO optimization

We review and optimize all on-page factors: page titles (under 60 chars, keyword-included), meta descriptions (under 155 chars, with call-to-action), heading structure (H1, H2, H3 logically organized), keyword density (not keyword stuffing, but natural). These are the basics – done correctly, they differentiate you from 80% of the competition.

Internal linking strategy

Internal links are underrated – they distribute link juice within your store and help Google understand your structure. We build a strategic internal linking structure: strong pages (e.g., homepage) link to important categories, categories link to top products. This isn't random – it's strategic.

Sitemap & robots.txt optimization

A correctly configured XML sitemap helps Google find all your pages. Robots.txt tells Google which pages to crawl (e.g., not checkout pages). We optimize both based on your site structure. Also: pagination handling (rel=next/prev or URL parameter handling – depending on your tech).

Monitoring & tracking

We set up monitoring: Google Search Console integration (impressions, clicks, average position for your keywords), Google Analytics 4 setup (eCommerce tracking, goal conversions), Lighthouse monitoring (weekly automated checks). Your dashboard shows: How do you rank for important keywords? What does the search traffic trend look like? What's working?

Monthly reports & recommendations

Every month: a detailed SEO report with metrics (impressions, clicks, search traffic), technical improvements (what did we do?), rankings for target keywords, and next steps. We give concrete recommendations: 'we see a 30% click-through rate on the category page – if we adjust the meta description, we can push that to 35%.' Data-driven, not hypotheses.

Our process

  1. 01

    Initial audit & baseline

    First week: comprehensive technical SEO audit. We establish a baseline – how do things look right now? Rankings, search traffic, Core Web Vitals, technical errors. This becomes our measuring stick – in 3 months we compare again and see the improvement.

  2. 02

    Quick wins & prioritization

    Based on the audit: we identify quick wins – things we can fix fast that have big impact. This is typically Schema.org implementation, meta tag fixes, broken links. In parallel, we create a roadmap for larger projects (e.g., Core Web Vitals optimization, which takes longer).

  3. 03

    Core Web Vitals & performance optimization

    Usually the longest part – we optimize your store for speed. This includes: image optimization, code-splitting, caching strategies, Liquid refactoring. This isn't 'one day of work' – it's spread over several weeks, iterative, and measurable (every week: new Lighthouse score).

  4. 04

    Monitoring setup & continuous optimization

    After initial quick wins, we set up monitoring: automatic Lighthouse checks, Google Search Console setup, analytics tracking. Then: continuous optimization. We spot new ranking opportunities and optimize pages for them. This isn't a 'one-time' thing – it's ongoing.

  5. 05

    Reporting & strategy alignment

    Monthly reviews with you: showing improvements (rankings, traffic, metrics), analyzing trends, and next steps. After 3 months: a major review – 'here's what has improved, where do we need to do more.' SEO is long-term – but with good data, we quickly see whether the strategy is working.

Frequently asked questions

How quickly will I see SEO results?+
Quick wins (technical fixes): 1–2 weeks until Google indexes them. Performance improvements (Core Web Vitals): 3–4 weeks when we actively optimize. Rankings for new keywords: 4–8 weeks – Google needs time to crawl and re-rank. Search traffic: usually visible after 6–12 weeks when everything comes together. SEO isn't paid ads – it takes patience, but the long-term ROI is better.
What's the difference between SEO and SEM?+
SEO is organic ranking – we make you visible on Google through technical and content optimization. It takes longer, costs less, and is sustainable. SEM is paid search (Google Ads) – quick visibility, but you pay per click. The ideal approach is a combination: SEM for immediate traffic, SEO for long-term growth. We specialize in SEO, but a combined approach works best.
Do I need a blog for SEO?+
A blog can help, but only if it's strategic. Before a blog, your product pages need to be SEO-optimized – that's the foundation. A blog is an additional content asset to rank for long-tail keywords. The best approach is a blog with a clear strategy (keywords, topics, linking strategy) – not random posts. We help with SEO strategy for your blog.
Can I combine SEO with Foundation or Scale?+
Yes – very often. Example 1: you book Foundation (new store), we build it with SEO basics (structured data, meta tags). Then you book the SEO service for continuous optimization. Example 2: you have a Scale partnership, we build features – SEO is then an additional module (e.g., SEO monitoring). They work well together.
What if my competitors have been ranking for a long time?+
That's harder, but not impossible. Long-established sites have more backlinks and brand authority – we can't beat them with technology alone. But we can: (1) be technically better (faster, better structure), (2) have better unique content, (3) target niche keywords where you can be better. With SEO you won't win 'position 1 in 3 months,' but you make progression.
Read our Technical SEO Audit Guide →Read our Shopify SEO Guide 2026 →

Your store deserves better Google rankings

Let us evaluate your SEO potential – for free.

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